About Us

Established in 2006, Wheco is a prominent furniture and homeware retail group that encompasses several distinguished brands, including Cielo, Incanda, Visco Pedic, Nouvelle, SlumberFlex, and more. Embracing vertical integration, the company operates its own research and development centres, furniture factories, and warehousing operations.

Our group’s greatest strength lies in our 700+ dedicated employees, who are the heartbeat of Wheco. We are committed to fostering their development and creating work environments where they can feel safe, valued, and inspired.

Wheco’s national operation spans across 19 retail stores strategically located in Gauteng, Western Cape, Eastern Cape, KZN, Mpumalanga, and the Free State. Complementing our physical presence is a robust e-commerce division that operates industry-leading, award-winning websites.

Our national retail, e-commerce, and wholesale sales benefit from the support of over 30,000 square metres of warehousing and logistics facilities strategically positioned in Port Elizabeth, Johannesburg, and Cape Town. This logistical backbone ensures the seamless delivery of our products to customers nationwide.


Our vision is to:

  • Strategically invest and cultivate a diverse portfolio of successful sustainable and inspiring furniture and homeware brands, envisioning each brand as a leading and preferred choice among consumers in the specific target markets. Our vision is to offer brands that represent both quality and excellent value for money.
  • Deliver meaningful value to all our stakeholders.
  • Contribute positively to the well-being of our local communities and society.
  • Establish work environments that empower individuals to realise their full potential.

We are a values-driven company and our core values of integrity, respect, teamwork, passion, ownership, fairness, resourcefulness, and a positive attitude underpin our business practices and philosophy.

Key Brands & Businesses